Discursive essay on social networking sites
Clearly, SNSs offer an attractive venue for targeted marketing, including marketing of alcohol. Moreover, in the world of the Internet, there are a variety of ways in which showing one’s allegiance to a particular brand may become known to others in one’s social network. For instance, adolescents who indicate that they ‘like’ a YouTube copy of a TV commercial advertising a particular brand of alcohol can send it to their personal profile page, and friends who subsequently visit this individuals' page may view the video and, if they so choose, copy it to their own page, thereby extending the viral transmission of the ad. Through such viral sharing of alcohol advertisements, the young social media user essentially endorses the product to an audience comprising his/her friends. This relatively low-cost form of advertising relies upon consumers to pass on favorable or compelling marketing and brand-related messages to others via e-mails, text messaging, online forums, suggested links to websites, and word of mouth, in addition to SNSs.
Social Networking Impact On Youth: An Essay Sample
It is inevitable to ignore the fact that nowadays social network plays an essential role in teenagers’ lives. Most youths are spending at least an hour in these popular social media sites. Generally, 1 out of 7 minutes which are spent online by most of those who can access internet is spent on Facebook according to Shea Bennett. One may ask how spending all that time on the social media sites may have a positive impact on them. Well, social media helps the youth and any other user updated with what is happening around the world, help the teenagers stay connected and interact with each other even if they are many miles apart. This strengthens their relationship even if they finished school and moved to different locations they stay connected and update one another.
While on one hand social network sites seems to bring people together and connected on the other hand it creates social isolation in regard to BBC News report. As the youth tend to spend many hours on these sites, they rarely have face-to-face interaction. According various studies, scientists’ evaluation determined that social isolation can lead to a host of emotional, psychological, physical and mental problems which include anxiety, depression and somatic complaints among many others.