Term paper on The Coca-Cola Company Versus PepsiCo Inc
On the other hand, they pursuit mercantile goals while supporting sports, which may be viewed as a negative social effect of their sponsorship activities. They promote sport drinks that are not as healthy as sport and linking them to sports events force the supporters and fans to buy their products. In addition, the current focus of both companies on bottled water threaten the monopolization of this segment of the market by Pepsi and Coca-Cola and limits the access of people to valuable sources of water.
ACC 421 WEEK 3 Coca-Cola and PepsiCo - TNT Essays
However, this is not the only problem the Coca-Cola Company faces. In addition, the company is criticized for its social policy in regard to its employees and their rights, especially in developing countries. For instance, the company is suspected in hiring assassinators of the leader of trade union in Colombia. Also, the company often uses its monopolistic position to maximize their profits regardless interests of customers.
I will conduct a financial analysis of Coca-Cola and PepsiCo to identify their strengths and weaknesses, ultimately deciding which one is worth the investment....