Ryanair & British Airways ..
Airways has two types of customers:
Â· Price sensitive customers (students, independent travelers,
frequently travelers) who are looking for the cheapest prices and the
best offers, and
Â· Low sensitive customers (business and executive customers) who are
concerned more in the quality than the price.
Market strategy of British Airways and Ryanair
References 14 Executive Summary British Airways has focused its mission and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public.
With this strategyBritish Airways
attacks the business class of its competitors in overseas and
international flights like Virgin, American Airlines and
British Airways and Ryanair Key Factors in Performance …
2.4 Promotional pricing
British Airways has set some promotional prices on flights to some
Â· Christmas gift voucher.
British Airways VS Ryanair. Essay - 3205 Words
2.3.4 Pricing method
Considering the three different types of customer, the three segments,
British Airways has set a pricing method of perceived value.
Competitive pricing british airways and ryanair Essay …
Under this change of fortune and the higher competition
British Airways had to change its pricing objectives from maximizing
profits to market share maximization.
British Airways Cabin Crew Strike. | Premium Essay Help
since the introduction of the low cost airlines and the increased
competition the game has changed and with those objectives British
Airways was going nowhere.
British Airways Cabin Crew Strike
Companies like British Airways fight the competition with different
methods like introduction of low cost ticket where customer can still
enjoy a good quality product in a low affordable price.
Essay about Cost and British Airways - 1211 Words
2.3 British Airways pricing policy
Some years ago at 1997 before easy jet has been introduced to the
market and set a different type of Airline Company structure, the low
cost airlines, and set a different level of competition the market
structure was an oligopoly which enabled companies under the
oligopolistic environment to set their own prices.